Retail Marketing

$574.00
+ $18.99 Shipping
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Retail Marketing

Retail Marketing

  • Brand: Unbranded
Sold by:

Retail Marketing

  • Brand: Unbranded

$574.00

In stock
+ $18.99 Shipping

14-Day Returns Policy

Sold by:

$574.00

In stock
+ $18.99 Shipping

14-Day Returns Policy

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Description

Retail Marketing

First published in 2004 This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation throughout all functions and departments. Such a company tries to understand how customers choose their purchases the criteria they use and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered where at what price and how these activities should be advertised promoted and developed. Language: English
  • Brand: Unbranded
  • Category: History
  • Artist: Gary Akehurst
  • Format: Hardback
  • Language: English
  • Publication Date: 2004/11/11
  • Publisher / Label: Taylor & Francis
  • Number of Pages: 256
  • Fruugo ID: 337999273-741660122
  • ISBN: 9780714646497

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  • STANDARD: $18.99 - Delivery between Fri 20 February 2026–Wed 25 February 2026

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