Information Marketing

$439.00
+ $29.99 Shipping

Information Marketing

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Information Marketing

Information Marketing

Price: $439.00
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$439.00
+ $29.99 Shipping

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Description

Information Marketing

Explores the impact of globalisation digitisation connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise e-service self-service customer relationships and value partnerships and consortia through the value chain product and service portfolios and online user data collection.
  • Brand: Taylor & Francis Ltd
  • Category: Education
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Jennifer Rowley
  • Number of Pages: 244
  • Fruugo ID: 434376882-911584344
  • ISBN: 9780754644132

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Dispatched within 6 days

  • STANDARD: $29.99 - Delivery between Thu 29 January 2026–Wed 18 February 2026

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