Corporate Explorer Fieldbook - Eugene

Build An Innovative Startup Using The Resources Of An Existing Corporation The Corporate Explorer Fieldbook: How To Build Ventures In Established Companies Is A One-of-a-kind Collection Of The Tools, Methodologies, And Techniques You Need To Build Successful, Market-ready Ventures From Within Existing Organizations. The Accomplished Authors Explain How To Develop A Practical Strategy, Gather Market Insights, Develop A Jobs-to-be-done Market Canvas, Collect Customer Research, Reduce Organizational Risk, And More. Youll Learn How To Beat The Odds When Introducing A Product Or Service Into The Marketplace And How To Select, Develop, And Compensate The Right People In Your Company To Act As Corporate Explorers.