Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity

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Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity

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Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity

Controversy in Marketing Theory: For Reason Realism Truth and Objectivity: For Reason Realism Truth and Objectivity

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Description

This work analyses the major controversies in the philosophy debates raging throughout the field of marketing. Using an historical approach it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
  • Fruugo ID: 347721762-759717582
  • ISBN: 9780765609311

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