Communicating With The Multicultural Consumer by Barbara Mueller Paperback Book

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Communicating With The Multicultural Consumer by Barbara Mueller Paperback Book

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Communicating With The Multicultural Consumer by Barbara Mueller Paperback Book

Communicating With The Multicultural Consumer by Barbara Mueller Paperback Book

  • Brand: Unbranded
Price: $109.00
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$109.00
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Description

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives this text explores how to develop successful campaigns targeting Hispanic Americans African Americans and Asian Americans.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2007-10-02
  • Publisher / Label: Peter Lang Publishin
  • Author: Barbara Mueller
  • Number of Pages: 328
  • Fruugo ID: 330053919-728414273
  • ISBN: 9780820481197

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